O reklamie w nauczaniu języka polskiego jako obcego.

In case of commercials which use Polish phraseological unites to form a message, the recognition of their meanings seems to be very complex for foreigners. Interpretation problems result from the fact that, firstly, the meaning of a phraseological unit is not a sum of independent meanings of its parts. Therefore, in most cases, it is very difficult to deduce the meaning of a phraseological unit directly from its components. Secondly, the complexity of the analysis of such commercials depends on a multitude of lexical modifications occurring within phraseological units and other linguistic phenomena which accompany them such as polysemy and lexical homonymy, different kinds of phonetic variations, diminutives and colloquial expressions. In spite of appearances, commercials in which phraseological units play a central role may become excellent didactic materials for teaching foreigners during a Polish class.