Companies’ Innovative Development Trends in the Green Economy

The article systematizes and analyses the latest trends in the market of innovative activity of venture enterprises. An analysis of the role of Ukrainian entrepreneurs-innovators in the development of this form of entrepreneurship in the light of the formation of the "green economy" is conducted. The tendencies of development of venture investments in 2013–2016 are revealed. The role of small and large enterprises in the development of venture business in Ukraine and abroad is analysed. The main trends of innovative development in the Ukrainian economy towards the green economy are determined. The advantages and disadvantages in the development of this direction for the Ukrainian economy are shown. The main further ways of innovative development in the modern economy have been identified. Among them: spread of intelligence in cloud technologies, self-managing systems, the security of the Internet of Things, customer centricity, sharing economy, API economy.