Taking Advantage of Customer Participation in the Process of Designing Computer-Based Services

The present model of providing services has evolved as a result of the use of the IT tools and systems. It is a noticeable trend that the customer participation in the design process is an added value in design of IT systems or the services themselves. It is precisely the customer participation in designing of IT systems that is of crucial importance for meeting the expectations of the end-user. This article presents the ways in which advantage can be taken of the added value created due to the customer participation and how to use this participation in the designing process.