FORMATION OF SPEECH CULTURE IN THE HIGHER EDUCATION INSTITUTION

The article proves the urgency of the problem of educating highly cultured citizens who are capable of effective communicative interaction, and in this connection the need to strengthen the students’ speech training has been proved. Such training assumes the student’s fluency in oral and written speech, the ability to carry out various types of speech activity, understandably and adequately express their thoughts. The purpose of the article is to define the pedagogical conditions for the formation of students’ speech culture in the university. In accordance with the purpose of the research, the following tasks are set: to define the essence of the concept “speech culture”, “pedagogical conditions”; to analyze pedagogical conditions of formation of speech culture of students at the universities. The solution of the tasks of the article was carried out by using a set of such research methods: comparison – to determine the state of development of this problem, to determine the theoretical bases for research; conceptual-terminological – to concretize the conceptual-categorical field of research; systematization and generalization – to determine the results of the study and draw conclusions. The essence of the concepts “speech culture”, “pedagogical conditions” is defined in the article. It was found out that due to the creation of certain pedagogical conditions in the university, the students’ speech culture should improve. Such pedagogical conditions are the following: the creation of a cultural speech environment, the mastery of students by an ordered set of normative speech tools, the use of interactive teaching methods. The collected and systematized material, the generalization of theoretical and practical aspects of formation of students’ speech culture can become the basis for further pedagogical research, and also for the creation of teaching aids, textbooks and other educational and methodological literature. The materials of the article can be used by university teachers and school teachers in their professional activities, and also by students of pedagogical specialties during the preparation of course and master’s works, can be used for the pedagogical practice at school, as well as for all those who wish to improve their speech culture. The idea of methods and forms of the formation of students’ speech culture have gained further development.