„Kroj“ v postmoderně. Politika identity, inscenování a identifikace

The globalized present is significantly characterized by mobilities and an analogy of possibilities. The transmission of images through digital media plays a central role in the communication. The expressions which can be subsumed under the “label of that ethno-cultural” have not become obsolete in an aestheticizing world, but they have been drawing increasing attention since the 2000s. From the ethnographic point of view, the focus on the theme national costume can be anchored between the clichés policy of identity, staging and identification. The contribution will use diverse examples, especially those connected with the Alpine region, to explain which meanings are included in the treatment of specific cuts, traditions and typical patterns, and to which extent the coping with ethno-culturally encoded objects has something to do with the search after a time, spatial or social order.