Marketynhovo-innovatsiyni perspektyvy rozvytku sil's'koho zelenoho turyzmu v rehionakh Ukrayiny

In the article analyses the scope of green tourism and classified some of its elements. Confirmed that in the modern world there is a shift of mass tourist interest towards the mass popularity of traveling in the countryside, where urban residents everywhere surrounded by exotic. It is shown, that among the European countries Ukraine has significant diversity of landscapes, historical-cultural and ethnic heritage. The necessity of realization of marketing researches is proved which precede formation of granting appropriate tourist services. A series of urgent socio-economic and legal challenges that need to be solved for the development of green tourism in Ukraine were formed.