Wpływ charakterystyki przedsiębiorstwa hotelarskiego na wybór strategii produktu globalnego

This article aims to determine the effect of the characteristics of the hospitality business for global product strategy selection. Distinguished hospitality businesses following characteristics: a base country / country of origin, the scale of activity / geo-graphic scope of action, a form of internationalization, the year show in Poland, the category / categories of objects, the purpose of customer arrival, type of client - domes-tic customers, foreign customers. Determine the effect of: a characteristic of the subject - global product strategy, has been made - in this article - based on the results of empirical research, conducted among hotel systems operating on the Polish market.