The picture(s) of campaign. The 2011 electoral campaign in major news bulletins

The article is focused on analysis the manner of presentation of data considering the electoral campaign in major information services during parliamentary campaign in Poland in 2011. This concerns the kinds of the subjects presented, the choice of context, politicians’ statements and the comment. An important question is whether we deal with a uniform image of the campaign or whether this image is different for particular stations. For that reason, what was investigated were the evening emissions of news bulletins of the most popular television stations, that is TVN („Fakty”), Polsat („Wydarzenia”) as a private television and TVP 1 („Wiadomości) as public television. The article consist of five most important parts: subjects, where author analyze key issues of particular campaign; pictures where are presented images accompanying main issues; faces, which are focused on main actors of campaign; and finally role of journalists who present information.