Issues of media education of the USA and Canada in the information society

The experience of different countries concerning the formation of preconditions for the development of the information society has been considered. The consequences of “totalitarian” model during the transition to open democratic civil society and the role of education and educators in this process have been defined on the example of Russia, Latvia, Lithuania and Estonia. The introduction of media education on the example of the U.S. and Canada as development of society and civilized economy has been substantiated. Didactic information space (DIS) - a unique educational technology, which was elaborated by scientists in the Mykolaiv College of Press and Television - has been characterized. It has proven to be the most efficient technology in the former Soviet Union that considers civic, social, educational direction, taking into account the information society. It has been determined that for further research it will be interesting to study interrelation between the need to obtain simultaneously a huge amount of experience - understanding European values, the next stage of human development (transition from industrial to information), the acquisition of democratic thinking, understanding of civil society - and the public acquisition of media literacy skills through the widespread introduction of media education. There exists the need of simultaneous acquisition of knowledge and skills that makes the process complicated. In addition, none of the considered aspects are taught in any school discipline and unfortunately they are submitted only in several universities of Ukraine. But there is a positive experimental experience of Mykolaiv College of Press and Television through the interrelation of classroom and extracurricular activities.