LINK ANALYSIS AS AN AID TO TESTING FINANCIAL CONDITION OF ENTERPRISES

In the article Link Analysis data mining method is described and discussed. The method enables to analyse various data which are represented as network. Using Link Analysis the traffic between Internet pages showing paths in Web log data or social dependencies between people can be investigated. Although the method possesses large potential, it is not yet widespread, well known and used. The method is well implemented in the SAS Enterprise Miner program, which the authors used. The results are presented in graphical form. Various charts with some statistical measures can be used. Charts can be modified by users. Clustering and scoring is possible with the use of this method. In the article the method is illustrated with an example analyzing financial condition of enterprises.