Godność osoby ludzkiej jako fundament i cel komunikacji medialnej

The article shows all communication activities from the perspective of “person and his deed.” The author refers in its analysis to the personalistic thinking generated by Karol Wojtyla. In any process of communication is ­present man as its creator, the recipient or participant. Every communication is the act of a person and in each of them are also involved other persons, according to the nature and character of the communication. The main advantage of and determinant of being a person is its inalienable value and dignity. Respect for the value and dignity of man is thus the foundation of all communication. The author attempts to justify the personalistic vision of human dignity is a good, methodologically and in terms of content, platform for axiological reflection in the context of contemporary problems of communication media.