Gastro tourism potential and perspectives for Turkey – a theoretical approach

Gastronomy tourism is an important type of cultural tourism market and it is also one of the most powerful tools of economic development. In many recent studies it has been emphasized that the culinary culture of the destination is an important part of the travel experience. Individuals who participate in gastronomy tourism represent a high educational level and a high income. Besides, it has as a positive effect on the local economy and the development of the region, because gastronomic tourism helps destination to preserve its sustainability. This paper aims to examine the role of gastronomy in the marketing of destinations, evaluate the gastronomic potential of Turkey and the marketing of the rich culinary culture of Turkey, so that it can be used more effectively. In the research, a qualitative approach has been adopted and Turkey's promotion posters, catalogs and other promotional materials have been examined and evaluated.