The role of the consulting market from the Polish banking sector perspective

Within the framework of this article the newest banking challenges as Covid-19 and war in Ukraine are investigated and discussed. The aim of the research is also to identify the degree of cooperation between sectors as both consulting and banking industry in Poland. The study, which employs the aggregation method, indicate individual banks in Poland characterized by the highest degree of relationship with Polish branches of consulting companies. Simultaneously, banks with the highest ROE indicators use the services of consulting companies to a greater extent. After the pandemic outbreak, consumer behavior has evolved. The improvement of such banking functionalities as chat bot, voice assistant, face ID are becoming a dynamically developing trend in modern mobile and electronic banking practice. The advisory market is on track to fulfil this huge potential by engaging experts who will refill the gaps in the shortage of specialist know-how in banking operations activities.