Kobieta w polskiej i francuskiej reklamie - zachwyt czy dyskryminacja?

The paper originated as the result of research in a few fields: social, political and anthropological as well as in the world of advertisement. The authors also used their pbservations and experience gained during several years long work as advisers for the Office of Elżbieta Radziszewska the Minister for Equality of Women in the Office of the Polish Prime Minister. The paper analyzes and com[ares variety of media (TV commercials, billboards and others) which use images of women toadvertise and market specific products in two countries: Poland and France. It also addresses the question how the legal systems in both countries approach stereotypes of women and sexism which are present in the world of advertisement.