The linguistic image of emotions, cognitive readiness and eutoric

The article consists of three parts. The first one reflects on the "linguistic image of emotions" in relation to the "linguistic image of the world" and the "cultural image of the world". The context is the psychological, sociological and anthropo-logical perspective related to emotions. The second part is devoted to emotions in rhetoric and eristic, which is the background for the last part, which deals with eutoric. Eutoric is a branch of rhetoric dealing with good speech and dialogue, based on cooperation and mutual care and conducted in the spirit of responsibil-ity for the other person and the course of the conversation. These eutoric strategies and the linguistic image of caring confirm that care is a principle emotion connected with good conversations.