Strategy frames in coopetition : an examination of coopetition entry factors in high-tech firms

Collaboration with competitors offers unique advantages such as increasing market, innovation, and financial performance. However, the degree of coopetition adoption varies between firms, as does the ability to achieve intended outcomes. We address this variety through the lens of strategic frames, essential for understanding business environment interpretations that managers develop, interactions with other actors that they engage in, and the subsequent performance firms may achieve. We examine associations between external and internal coopetition factors as perceived by coopeting managers. To single out the coopetition factors seen by respondents as the most relevant and to evaluate their mutual associations, we apply traditional regression analyses on survey data collected from 352 high-technology firms in Poland. To fully embrace the causal complexity, we advance our regression-based insights by using a complementary necessary condition analysis (NCA) and bottleneck analysis. Our results suggest that coopeting managers place higher importance on customer-driven rather than on resource-driven coopetition factors when considered as sufficient leveraging factors. Still, the complementary NCA reveals internal resources as critical factors for the perception of external factors of coopetition. Finally, we identify external technological development as the most limiting bottleneck for the perception of most internal coopetition factors, highlighting coopetition as a technology-driven strategy.