CONDITIONS FOR DEVELOPMENT OF THE FINANCIAL ADVISORY SERVICES FOR HOUSEHOLDS

Financial advisory services have been developing extensively since 2001. Because of the short period of functioning of that type of services in the financial market the clients perceive the currently available offer with reserve. So far, they have been interested mainly in loan advisory services, mainly in the housing market. Until recently that area was the main domain of banks although the wide range of available products caused that the clients started looking for professional advise not only from the bank consultant, who is interested in selling the products of represented company, but also from professional loan adviser who was able to collect information from the market and prepare the best financial options for the client. The study aimed at determining the scope of financial advisory services implemented in the area of placing the financial surplus of medium affluent households and directions of its development. The study covered 496 medium affluent households from Warmia and Mazury voivodeship. They possess adequate funds for implementing long-term investment programmes, they are more aware of the necessity of saving and they see their gaps in knowledge on financial instruments. They lack confidence in financial advisers and belief that the quality of services provided, and first of all their effectiveness, would be worth the price demanded for the advice.