Současné úkoly etnologie při vnímání etnografického regionu veřejností (na příkladu Lašska)

This contribution will contemplate the issue of the contemporary tasks of ethnology with respect to the perception of ethnographic region in the general public. Particular attention will be paid to the role of professional coverage of one-of-a-kind regions in the process of formation of specifics of the given regions and in the promotion of regional identity. During the first half of the 20th century, there were attempts to created regional monographs that affected the perception of the local regions by the local people. regions that lack more complex coverage by professional ethnographers provide free and unrestricted space for numerous ethnologists and business entities. It often leads to the creation of a fake image of cultural history of the region. Moreover, local people identify themselves with the false interpretation and presentation. the contribution aims to assess the situation, taking as an example the ethnographical region of Lašsko, in case of which the insufficient professional coverage of the topic led to numerous interpretations that distorted cultural awareness in many citizens of the region.