Corporate Social Responsibility as Part of General Corporate Strategy

The interest in the concept of corporate social responsibility is growing. The society is more sensitive to the welfare of stakeholders. In the market economy it is now essential to care for the ethics, labour rights, human rights, social environment and natural environment. In the XXI century the competitive business has got to adapt and combine sustainable development with their profit-oriented strategies. The article analyses corporate social responsibility strategies, morives, social and business consequences.