Business Activities which require new Approaches to Innovation Management

The article shows results of the survey carried out among the top managers of enterprises functioning in the former European Union on the 'Innovation in 2003': Experiences and Priorities of European Managers'. In particular the author concentrated on interpretating answers to the question concerning new approaches to innovation management which would require special attention of enterprise. The answers received were considered as the measure of the interest of the managers in the development of the innovation activity. Level of this measure is presented for the European Union as a whole, for each of its 15 Member States and for enterprises analysed in regard to their sector of activity, size, age and share of export in their turnover.