FACTORS SHAPING THE REPUTATION OF DEVELOPER COMPANIES IN PODLASKIE UNDER NEW ECONOMIC CONDITIONS (Czynniki ksztaltowania reputacji podlaskich przedsiebiorstw deweloperskich w nowych warunkach gospodarowania)

It is believed that a company's reputation has a major influence on the entire business environment, in particular on the actions of customers, suppliers, competitors, strategic partners, or employees. This paper attempts to analyse the impact of certain factors on the reputation of Bialystok's developer companies, in the eyes of current and former customers, as well as employees. Every enterprise should consistently implement a strategy of building a reputation for reliability and quality. This kind of strategy must take into account the attitudes and expectations of employees and customers. Only in this way it is possible to create a strong and establish a strong corporate reputation in the market.