EU legislative proposals to involve customers in the greening of the economy

The EU is aware that advancement of sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the information about the sustainability of businesses and their products cannot be reduced only to CSR and ESG reports, but has to be conveyed, with an appropriate content and in appropriate format, to consumers. Since a European consumer should be not only homo economicus and consumus but as well homo responsabilus, the European Commission has brought forth four legislative proposals changing the business-consumer landscape. This quartet targets product passports, empowering consumers for green transition, right on the repair of goods, and green claims and is to be applied to all European businesses. The aim of this paper is (i) to anchor this quartet in the light of the given six priorities, European green deal strategies and the B2C regime in the EU and (ii) to map how it evolves to contribute to the transformation of the consumer in the homo responsabilus. This points to new legislative trends and provides guidance to businesses to modify accordingly their product and customer approaches.