Consumer Behaviour on Selected E-Service Markets in Central and Eastern European Countries. Research Results

The development of modern information and communications technologies, and of the internet in particular, is having a major impact on the changes in the processes of running business. Together with the development of the internet, the market for services has been changing, bringing about new possibilities of delivering services, as more and more activities can be performed on-line. Also the consumer requirements are changing, as they expect a more interesting scope of service portfolios, which are better adapted to their needs. The purpose of this article is to present the changes in the consumer behaviours that have been taking place in the selected e -services market in the countries of Central and Eastern Europe, based on results of research carried out in Estonia, Lithuania, Latvia, Poland and Ukraine. On its basis, it was possible to determine the differences in the level of access to modern information and communications technologies and in the development of e-services and their use in the researched countries.