"Času je málo, voda stúpa." Minulosť, prítomnosť a budúcnosť pri tvorbe naratívu hnutia Fridays for Future na príklade transparentov

Protests by the Fridays for Future movement occupied squares and streets of countries all over the world in 2019. Thanks to their popularity, they successfully brought the topic of climate change to the attention of the mass media, politics and the public. This case study is focused on the process of creating the movement’s narrative. It is based on a qualitative content analysis of inscriptions and pictures on banners that were part of the demonstrations in Brno, Bratislava and Vienna. At the centre of analysis are the past, the present and the future as important motifs of the narrative. The main question of the case study is how the demonstrators interpret, reinterpret and make constructions of these time perspectives from their specific social position, and how this interpretation is becoming a part of the narrative of the movement. The second focus of the paper is on the influence of the narrative on climate change in co-creating generation identity.