DETERMINANTS OF ENTERPRISE ELASTICITY (Determinanty elastycznosci organizacji)

The article investigates the conditions to be met by an organization operating in a turbulent economic environment in order to be able to accomplish its goals. It is assumed that the goals of such an organization are to satisfy the needs of its customers and to increase its goodwill. The identified conditions relate to the internal adoption of market principles, i.e. the introduction of market mechanisms inside the organization. They can be introduced by means of outsourcing.