SLOVAK TELEVISION AND ITS PERSPECTIVES. THEORETICAL BASIS FOR THINKING AT THE TIME OF ITS ANNIVERSARY

The digital method of transfer of terrestrial broadcasting of the television signals significantly influences the position of Slovak television as a medium of public service broadcasting among the private broadcasters. Nowadays national public television has to be considered in the light of the background and interests of cultural imperialism and globalization. It will be necessary to decentralize the responsibility for the quality of programs to the smaller editorial staffs and the script-editing groups; then, to monitor the informational and artistic quality of programs by the methods of content analysis, to guarantee the technological and technical progress of Slovak television; to direct the professional strategy of Slovak television towards a stability of the professions in Slovak cinematography and finally, to create conditions for high-quality, competitive, original Slovak production.