SUSCEPTIBILITY TO THE IMPLICIT AFFECT INFLUENCE - THE ROLE OF COMPLEXITY OF EVALUATION STANDARDS

The aim of the research was to indicate the importance of the complexity of evaluation standards, in particular: the number and kind of criteria used in task evaluation: non-personal one to limit susceptibility to implicit affect influence. Complexity of standards was measured in two kinds of research: (a)in Research I the complexity was understood as a number of criteria used in the analysis of positive and negative sides of patriotism; (b) in Research II the complexity was determined by the degree of development of non- personal standards. In the both kinds of research the implicit affect was measured by the affective priming paradigm. The results obtained showed that the persons with high evaluation standard complexity are less susceptible to the implicit affect influence. The results also stressed the importance of the reflective evaluation system (which is demonstrated by the tested complexity of evaluation standards) for the increase of independence of the subject's functioning.