Teoria a prax dodrziavania etiky medii a ich spolocenskej zodpovednosti

Social responsibility of media is a phenomenon that has currently become a focus of attention not only of media theorists, but also journalistic and general public. It includes such terms as ethics of media, ethics of professional media work, informational ethics and it may be assessed only within a total political-social and cultural context. The state of its level may be considered from adhering to such requirements like freedom of the press and right of information, right of personality protection, responsibility, truthfulness and impartiality of journalists. In the paper there is a brief analysis of development and the state of social responsibility of media after 1998, with the emphasis on the last five years.