MANAGING MORAL KNOWLEDGE IN BUSINESS LIFE. ON THE BORDER BETWEEN ETHICS AND NEW TECHNOLOGIES

The aim of the authors is to present a preliminary idea of creation of an Internet-Based Expert System in the field of moral knowledge, to be referred to as a Moral Knowledge Base. The idea consists in an attempt to use the capacity of the World Wide Web and ideas developed under the concepts of knowledge management to solving moral problems that emerge in business life. The system in question would embrace expert knowledge, acquisition of knowledge about actually made moral choices and their consequences, and categorisation/processing of information within the base of knowledge as an element of the expert system. At the input, the system would make it possible to people faced with moral choices 'to consult it' on consequences of those. The basic human freedom of choice would thus remain intact thanks to polarisation of the system that would not impose the choice upon the user, but would provide him/her with material to be considered instead.