'CORRECTING THE TERMS' OF THE ETHICS FOR SCHOLARS AND JOURNALISTS

The paper deals with the moral problem of using proper names by scholars and journalists. The author gives several examples of 'mistaken language' in the two fields and proposes to apply to it the Confucian concept of 'cheng-ming' (propering of names). This concept reveals that the main problem is fallacious understanding, naming, and treatment of agents who play their social roles in 'everyday life theaters'. The author considers some consequences of this idea for sciences, especially for the humanities in its widest sense and for the science of science (in Stanislaw Ossowski's terminology). He discusses also its consequences for journalism, especially focusing on the way journalists should write theirs texts. In the conclusion the author proposes the restoration of the languages of the fields discussed.