Innovation versus family life cycle as a predictor of behaviour

Consumers demand ever newer products; therefore permanent development of new products and launching them on the market is inevitable in the competitive surroundings of contemporary markets. This paper deals with the relationship of innovation and the family life cycle as a predictor of behavior. We are dealing in her analysis of relationships between innovation and the family life cycle as a predictor of behavior, through a survey carried out. In the results are presented the facts about innovation at all stages of the Family life cycle.