The role of retail companies information management in the efficiency of supply chains - an overview

This paper aims to present a systemic approach of some important information sharing ways from the point of view from the efficiency of supply chains, and provides a short review of Hungarian retail sectors related, actual status. The success of supply chains can be based on the partnership among the member sites and especially on the quality and quantity of the shared information. The aim of profit maximization in a supply chain can be mostly achieved through the minimization of transportation costs and at the same time with the maximization of the quantity of sold products. However the utilization of the high quantity of required data necessitates an appropriate preparedness by each member of the supply chain. Retail has a determinative role in the adequacy of related efficiency requirements, since in the next to last point of the chain it gets primary information related to the end-customers preferences.

Artykuł podejmuje tematykę zarządzania łańcuchami dostaw. Jego celem było zaprezentowanie ujęcia systemowego w kontekscie wymiany informacji oraz roli jakie ona pełni w generowaniu efektywności łańcuchów dostaw. Dodatkowo zaprezentowano charakterystykę węgierskiego rynku sprzedaży detalicznej.