Tytuł pozycji:
Kontekstualne uwarunkowania rozwoju przedsiębiorczości w agrobiznesie
Przedsiębiorcze pozarolnicze inicjatywy w środowiskach wiejskich to swoista i niepowtarzalna szansa. Jednocześnie w procesie ich wdrażania występuje wiele uwarunkowań o charakterze kontekstualnym.
Taking of non agriculture enterprising initiatives in country environments was recognised behind special and unique chance, in situation of non-profitable of agriculture. On this background, figure of businessman was considered, as main factor of enterprise, perceived as evolutionary process, spreaded in time. From attitudes of businessmen and proper relations of them with own firms and different participants of market depends success of taken initiatives. Multivarianting of enterprise development in agribusiness caused, that her kinds were systematized, considered different criteria. Onto end it was recognised, that because desirable transformations on rural areas can not execute themselves thanks exclusively strengths and resources of occupants of village, need of stimulating and inspiring of enterprise development . It proves practician yet, that formation enterprising and promarketing attitudes of occupants of village it is fold problem, mainly in view of domination of tradition above modernity.