PRICE DEVELOPMENT OF DAIRY PRODUCTS IN RETAIL OUTLETS IN OLSZTYN: PART 2: PRICE POSITIONING OF RETAILERS

The paper presents the results of research in the terms of dairy products price development in retail trade network in Olsztyn. The price registration of chosen goods was carried out in November 2005 in 194 retail outlets representing traditional and modern forms of retail sales. Undertaken analyses indicate that there is direct relation between retail channels used and the level of prices offered. It also confirms notable price advantage of modern trade as compared to traditional one and that had a direct impact on attractiveness of purchasing baskets of dairy products in modern forms of retail sales.