AN ASSESSMENT OF CANDIDATE AUTO-PRESENTATION METHODS BASED ON THE COVER LETTER

The cover letter as an element of the first stage of recruitment is an opportunity for the applicant to make an impression on the recruiter. The objective of this article is empirical exploration of auto-presentation strategies, illustration of measures applied by the author of the cover letter, and a sketch of the psychological situation of the applicant in the context of the auto-presentation process. The article shows a fragment of the system for categorizing the auto-presentation methods of cover letters that emerged as a result of a quality inductive analysis of content as well as the deductive application of such categories on a selected cover letter example.