VINOHRADNÍCTVO, VINOHRADNÍCI A TURIZMUS (OBCHODNÉ ZÁUJMY PODNIKATEĽOV JEDNÉHO ODVETVIA AKO NOSNÁ ROVINA REGIONÁLNEHO ROZVOJA)

The contribution represents an ethnological analysis of historical and contemporary empirical research of viniculture tourism in the Little Carpathian region. The authoress explains developmental stages of the research in the context of post-socialistic transformation in the connection with local social structure and its historical development. Economic interests of vine dressers as well as qualitative characteristics and importance of the local and regional partnerships constitute the crucial point of the development.