www.przekonajwyborcę.pl – technologie informacyjne w służbie polityki

The process of implementing democratic rules of social and political life are accompanied by an information revolution. In election contests, politicians use new and new instruments of political marketing in search of effective ways of running political campaigns. One of the modern tools in the political struggle for the voter is the Internet. The aim of the article is to provide a description of the ways of using the Internet in pre-election struggles and to present strategies adopted by Polish political groups in order to increase their chances before the 2005 parliamentary elections. The analysis of Internet actions undertaken in politics is supported by the study of the contents official web services of political parties.