The construction of the green distribution model and its application on consumers perception

The green logistics item as a part of distribution processes represents an innovative perspective in many views. This perspective is current from an offer and demand point of view. Many authors examine only the businesses aspect, while labour market acceptance is important. The aim of this article is to create and verify a green distribution model and this examines the green distribution perception from the consumer’s point of view in a context of chosen demographic characteristics. The creation of a green distribution model is supported by secondary research at which consists of four parts – input, transport, production and sale. Model verification was taken with primary research which base was created of 409 respondents. In the study, we use many statistical and mathematical, as well as scientific and philosophical methods. Among the most significant belong Cronbach’s alpha and McDonald’s omega. We used to verify and estimate model reliability, correlation analysis for relation research, one-way ANOVA test for research hypotheses verification and cluster analysis for identification of possible hidden clusters. The model can be considered a reliable one. Results indicate a low influence of distribution ecological factor in a consumer’s perspective, as well, it can be stated, the age, contrary to sex, represents a significant factor in a green distribution perception. Results can be used in both the academic and commercial spheres in various fields and disciplines. The primary survey was conducted in Slovakia, but it would be appropriate to examine the model in other countries, as well as to identify factors that may affect the model of green distribution in the future.

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Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023)