Determinants of enterprises’ innovativeness in the light of empirical studies – case studies of Austria and Poland

Currently, innovativeness is a key to the success of every enterprise. It is an important element of a company's organisational culture and should be included in long and short-term plans of actions. Both a company and the entire economy must develop innovative marketing solutions, offer products and services perceived as modern, and change the organisation and the occurring processes to reduce unnecessary costs and become more competitive. Innovative activities require a very consistent and long-term strategy as well as financial outlays, and they take time. The aim of this paper is to show the importance of innovativeness in the functioning of companies. The authors attempt to compare the specificity of the implementation of innovation policies in Poland and Austria. Special attention was given to the discussion on innovativeness of Polish and Austrian enterprises.

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Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018)