Video materials as a means of promotion and advertising of the fields of study

In this paper there were presented some information about marketing and advertisement in the aspect of acquiring customers-candidate for studies with the help of the film as a tool of this kind of action. The paper also shows the results of the survey research and their analysis in the scope of expected features which will be characteristic, according to the respondents, for above-mentioned transfer tool.

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Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę.