Impact of knowledge absorption on Vietnamese commercial bank's product innovation

This paper explores the impact of knowledge absortion on the production innovation in Vietnamese commercial bank base on determining factors that influence bank's product innovation in Vietnam. The framework is proposed base on inheriting and adjusting from previous study. Data were collected from 234 employee in Vietnamese commercial bank through a questionaire survey from May to August 2022 and processed by SPSS. The empirical results from analysis of data collected point out that knowledge absorption has significant effects on Vietnamese commercial bank's product innovation through two factors which are scanning and communications. The study's results are expected to help bank managers use direct efforts and resources in the most effective and efficient way to encourage bank's product innovation to improve their business in the long run.

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Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).