IT outsourcing and factors of increasing the competitiveness of enterprises

Purpose: The aim of the article was to examine the factors of increasing the competitiveness of enterprises by separating services in the field of information technology (IT) and their importance for enterprises. Design/methodology/approach: This study utilized a mixed-methods approach, combining quantitative data from a Likert-scale questionnaire distributed to a wide range of businesses. The research aimed to explore how IT outsourcing impacts corporate competitiveness across various dimensions. Findings: The study reveals that IT outsourcing significantly contributes to enhancing business competitiveness by offering cost savings, improved efficiency, access to advanced technologies, and allowing firms to focus on core competencies. Research limitations/implications: The study recognizes its limitations, including potential bias from self-reported data and limited generalizability due to focusing on a specific market segment. Future research will aim for wider industry representation and investigate the long-term effects of IT outsourcing. Practical implications: For practitioners, the study underscores the strategic value of IT outsourcing in achieving cost efficiency and leveraging technological advancements. It suggests a structured assessment of outsourcing opportunities, considering both operational and strategic impacts. Social implications: By delineating how IT outsourcing can drive business efficiency and innovation, the study implies broader societal benefits, such as job creation in the IT service sector and enhanced consumer experiences through higher quality products and services. Originality/value: This research advances both theoretical and practical knowledge of IT outsourcing's impact on business competitiveness, blending quantitative and qualitative data for a detailed analysis of its diverse benefits.