Business-university collaboration in education: an example of joint teaching in entrepreneurship and management

Purpose: This paper aims to increase the knowledge about the cooperation between the universities and companies in education by presenting the forms of business-university collaboration in entrepreneurship education. Moreover, the article aims at formulating guidelines for universities and companies concerning the business-university collaboration in education. Design/methodology/approach: The case study methodology was used to achieve the research aim. Findings: The analysis indicates various forms of cooperation between business and universities in teaching entrepreneurship and management. Moreover, the results of the study show the possible directions of university-business collaboration in the future, both in the scientific and didactic fields. Practical implications: The research results can be used by economic universities that want, together with enterprises, to teach management and entrepreneurship practically. Social implications:. The study's outcome may lead to an increase in the knowledge of future entrepreneurs and the development of students' skills desired by employers. Originality/value: This paper is mainly addressed to universities and companies that want to cooperate in entrepreneurship education. It shows how companies can support university from their environment in teaching students.