Shaping relationships with business partners in the opinion of enterprise employees

Purpose: The aim of the study is to answer the questions: how the employees of enterprises evaluate the care for building proper relationships with suppliers, recipients, customers and other entities, the enterprise/organization cooperates with, what activities support building good relationships. Design/methodology/approach: Empirical research conducted among respondents from enterprises and organizations in the Lubuskie voivodship. The background was to show the essence and models of relationship marketing. Findings: Employees of enterprises show a high sense of the importance of their actions for shaping relationships with business partners. This is based on: communication, building a good image, meeting the needs and expectations of external entities and joint activities for the local community. Research limitations/implications: Future research may include a detailed characterization of the relationships between business entities representing various sectors of the economy. Practical implications: The surveyed enterprises should shape the internal communication processes of the management staff with employees to build relationships with the environment, improve the external information systems of their partners. Managing the social potential in an enterprise should focus on motivating employees to take actions for shaping relationships with business partners, etc. Moving to a higher level of intra-organizational perception may affect the awareness of the role of the company/organization’s employees and their verifying power of activities for the environment. Social implications: The research results should show employees that their attitudes and openness to social needs can affect solving local problems and building the company’s image. Originality/value: Indicating the perception of the importance of employees in shaping relationships with the environment and evaluation of company’s activities in this regard.