Społeczna odpowiedzialność biznesu a budowanie relacji z interesariuszami

This article seeks to identify and explore elements of the idea of corporate social responsibility, its scope, dimensions, standards and metrics. It also explore stakeholders typologies. The article provides some advices to managers who lead organizational policy towards stakeholders engagements. Stakeholder engagement is particularly important for the organization in the context of running business responsibly and is integral to the concept of Corporate Responsibility. Organisations are constantly interacting with stakeholders. They are more or less positively or negatively disposed to the organisation and they have greater or lesser power over the organization. Therefore it is important for successful management to optimise longterm benefits for the organisation based on reconciling sometimes disparate stakeholders’ wants and needs.

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Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).