Creative designing of machine tools - contextually

This paper describes the matter how a developed product passes through the company. The important influence is underlined here, which the designing process has on the order passage through the company. The fact is underlined here that innovation cycles have been reduced in a considerable way. Especially in pre manufacturing stages, the innovation cycle can be reduced in a considerable way by means of theoretically supported system methods of creative designing. The paper describes key principles how to apply these principles which enable apparently contradictory system introduction to designers' work with simultaneous increasing of a space for their demanding creative work, with the target to increase the quality of their work and to increase the passage possibilities of this "narrow bottle neck" within development and order processes.