Działania promocyjne przedsiębiorstw

Industrial Marketing consists of all activities involved in the marketing of products and services to organisations customers (i.e., industrial and commercial enterprises, non-profit institution, government agencies and resellers) that use product and services in the production of consumer or industrial goods or facilitate to sell them). The subject of a study of 200 Polish industrial goods manufacturers and wholesellers were market information sources like: personal contacts, fairs and exhibitions, press advertising, mailing, radio advertising, television advertising, outdoor advertising, personal selling). The often used by the enterprises were: personal contacts, fairs and exchibitions, press advertising.