Wpływ strategii marketingowej na rozwój przedsiębiorstwa

Every company can realize proper long-term goals if it develops continuously. The development of the firm means practically an introduction of quality changes on the permanent way. It includes: new products (elements), modification of existing products (elements) and structural changes in the firm. Modification of organizational structures is always based on process approach. Mutual relationships between marketing strategy, company development and growth of company are, seeing from this point of view, very crucial for the future of enterprise. We can find 4 options for to solve initially the problem. They are: internal expansion, diversification, external expansion and innovations. The PIMS-Profit Impact of Marketing Strategy investigations, led in the USA, are based on 600 strategical business units. The description of some obtained results are presented in the article as well. They serve for the comparison. The received conclusions are demonstrated and discussed.