Wartość interesariuszy jako kluczowy czynnik wartości organizacji odpowiedzialnych społecznie

According to the authors of the presented article, an essential source of building values of companies actively involved in voluntary service to the society is management, with its fundaments in identifying the value of company's clients. The article presents the attitude to the company value management according to VBM (Value Based Management), which increases this value with connection to the Corporate Social Responsibility principles (CSR). Quality of particular client groups influencing it is its stimulator. A company, within a framework of its development should observe its clients according to the principle: your ability to create market value depends on the type of your clients.