Czy kryzys gospodarczy może wpłynąć na rozwój koncepcji CSR?

Corporate social responsibility is a concept where changing stakeholders' expectations are identified and included into management strategy, which direction is to acquire mutual benefits. Recession will not decrease usefulness or utility of the CSR idea determined in this way. Quite the contrary, crisis may mean fall of public relations or philanthropic activities (considering limited budgets) but for activities closely related to business strategy (economically justified) may mean growth. Recession brings many unfavorable effects but on the other hand it clears companies from unnecessary and ineffective activities. Let's hope that present crisis will correct wrong understanding and practice of responsible business.